Thursday, October 31, 2019

Is One Experience Enough Essay Example | Topics and Well Written Essays - 1000 words

Is One Experience Enough - Essay Example The American population is a mixture of different people from all over the world, the country thus enjoys a rich cultural background, thus capable of accommodating any other new citizen as the essay below posits. The U. S is among the countries with one of the most liberal structures in the world. The county has a vigilant civil group that monitors and criticizes the activities of the government with the view of creating a constitutional environment. This way, the pressure groups ensure that the country maintains a high level of constitutionalism and the government respects and safeguards the interests and rights of every citizen. The American constitution protects the rights of every citizen from whichever background. The country is among the first countries to protect the rights and privileges of the gays and lesbians. The controversial move to embrace the sexually misconstrued group sought to offer a liberal society in which everyone enjoys a degree of freedom regardless of their sexual orientations. Several nations globally do not recognize the group, in fact some countries both in the developed and developing economies still shuns the rare sexual connotations thus compelling the homosexuals to live in fear and secrecy. With the view of respecting and protecting human integrity, the American government through its vigilant citizenship and dynamic constitutionalism sought to incorporate the rights and privileges of every citizen including the homosexuals. Currently, the country is a safe haven for thousands of homosexuals from different countries through out of such countries due to the unnatural nature of their sexual orientation. The American society does not consider the sexuality among other personal issues of an individual; people in the society interact on personal levels without the investigation of private issues. This way, the American

Tuesday, October 29, 2019

Assessment Methods Essay Example for Free

Assessment Methods Essay Question: Explain the main types of assessments and explain how you conduct or could conduct an initial assessment of learners Assessment is one of the main resources of learning. It is key to understanding and developing for both teacher and learners. Here are the different methods of assessments and how I would use them in my organisation. Initial Assessment: this method comes into play the minute the group of learners are introduced to a new teacher. It is a crucial part of their learning journey as it provides information needed to decide a learners starting point. It is the benchmark from which learners can progress and achievement can be measured. For example, teaching a new child on his or her first football session with my organisation, the teacher would need to assess age, physical attributes and most importantly if the child has every played or been taught before and if yes, to what standard. After this initial assessment it can then help the teacher plan a better programme for this individual and development can begin. Observation: Observing learners in action, whether it is certain drill or game situation is pretty much the main key to overseeing their developing firsthand. Also gauging their understanding, by them mirroring what they are being taught or shown. This can help the teacher grasp whether the teaching session has been successful and pitched at the right level. By viewing individual performances the teacher can assess this thoroughly and record notes of the session in the ‘evaluation section’ on the session plan. Formative Assessments: This is the ongoing assessment which takes place over the duration of the course to ensure each learner is or can demonstrate a progressive understanding of the learning objectives from each session. This can be done on an observational basis as well as QA (question and answer). For example, the teacher seeing a learner performing a skill that was taught as part of a drill in training and then progressing this into a game/match situation without being prompted. Witnessing this, noting it and then asking questions to that individual, such as – Why did you do that skill? Did it work? – allows that learner to gain some form of feedback on their actions in that situation. Question and Answer: QA is the obvious point of gauging what information has been taken on board by your learners. As well as learning the physical attributes of football, it is important learners know exactly why they are being taught a certain skill or drill and when and where they can use it in a game situation. So creating scenarios where learners can be shown something then questioned – why did we do this and can you think of a better way – will give the teacher a better understanding through the relevant responses from individuals or the group. This can be done on the pitch or broken down into a classroom situation. Getting answers from learners in a verbal or written way can help assess and test their awareness and knowledge in certain areas. Summative Assessment: This is the all important assessment that allows learners to gain that precious feedback in their development and standard of achievement in every object they undertake. Whether it is their performance in a football match or a task set within a training drill, the feedback given lays the path to progression for that learner within the task or match and allows the learner the chance to listen and acknowledge the teachers comments and take on board and develop for future situations. This can be delivered to them verbally or as a written player development report done on a weekly or monthly basis. Assessment Records: The records we keep on individuals are called Player Development Reports (PDR’s). The reason we keep those is to assess players’ progress throughout the course, from initial to final assessment. These are kept by the teacher and updated every session. They consist of the initial assessment, in which the teacher gathers all relevant information from them such as medical information, ability and special needs. This information is taken into consideration when setting aims and objectives. Learners will then be assessed to find their level, taking on numerous tasks and graded accordingly. This outcome again is recorded in their PDR to identify their needs and progression route. Following each session the teacher will add a comment in the PDR on what was achieved during the session and evaluating how well that individual participated, also commenting a note for development and new objectives. Along with learners PDR’s, the teacher will also assess the effectiveness of their teaching as each lesson goes by. This can be done through all forms of assessment, with the teacher evaluating their session judging on the understanding from each learner from that particular lesson. This will allow room for improvement or change of teaching style for further development within the group. This will all be noted in the ‘Actions for Development’ section of the evaluation page of the session plan. Record Keeping: Keeping records is one of the best methods to track progress, development and capability of all learners in your group. They also help keep the running of your organisation to a high standard, therefore making a good environment for learners to evolve. Throughout the course learners will be observed, assessed and tested through different methods in each objective they attempt or complete. These outcomes can be recorded through PDP’s (Personal Development Plans), test papers and documented one-to-one tutorials. These can be set aside and revisited at any point by learner or teacher. Keeping records, with regard to session plans and test results, etc, is also an important tool that allows teachers to evaluate and refine their sessions and any aspect of the rapport between teacher and learner that may need changing or improving, to ensure effectiveness when delivering a session. Also gauging who may need more help or who is ready for more extensive work. In my organisation the types of records we keep are slightly different but still as effective. As a football coach the records I keep consist of medical and incident forms, contact details of learner and venue, (including addresses), CRB numbers and coaches’ ID badges, also a copy of insurance. For obvious reasons these are kept safe and secure between sessions, but during sessions these would be on-hand with the coach in case of any accidents, incidents or emergencies.

Sunday, October 27, 2019

The Organizational Orientation Of Loreal Marketing Essay

The Organizational Orientation Of Loreal Marketing Essay In technique progress era, development of technology, science, education, economy and society offer people to have better quality of living. One part of this, it is high demands and possibility to satisfy them in terms of the external beauty and health. In our days, most of people would like to be attractive, fit and nice-looking. The global world we are living in sets stereotypes that become models. Models are represented extensive all around us in everyday life such as on the TV, in the commercials, in the magazines, on the billboard, in the fashion shows, in the streets and even at school or at workplace. Consequently, a lot of people want to look like models. Men and women would like to have a smooth and clear skin with a perfect body shape for a magnificent life. These desires and trends are rising and seen as a gold mine for the beauty care market. Concerning to the growth of purchasing power in customers and market trend that community turn out to be more conscious of hygiene and beauty, it affects to the quick growth in beauty care industry, particularly in this decade. Due to the characteristic of the market is quite high by value, thus it attracts many companies to enter to this market frequently. Huge number of domestic and multinational companies tries to take as much advantages as possible on the beauty market. Because of the attractiveness, rapid growth and high potential the beauty products market could be characterized like highly competitive and customer market. For achieve success on this field, company should have high level of technology and innovations, for be able to satisfy customers needs in high quality innovative beauty products. But staking only on technology will not bring victory. Nowadays, the most important capabilit ies for the company it is talent to market their product effectively by correctly using marketing mix, choosing right marketing strategy and determine strength, weaknesses, opportunities and treats of company. Correct applying marketing mix, which is a combination of main marketing elements (4 Ps): product, price, place and promotion, is a key element of companys success. In this coursework we are trying to explore and evaluate the Marketing activities of LOreal. LOreal is one most famous and largest and successful world player on cosmetic market, one of the biggest in the world due to the size, total revenue, profitability, and growth rate. We have analyzed the marketing strategies of LOreal throughout detection of the Organization Orientation, realizing the impact of the Marketing Mix and an internal and external (SWOT) analysis of the company will also be given in this paper. Companys History LOreal is one of the biggest companies in France, in the worlds largest manufacturing of high quality cosmetics and perfumes. LOreal registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-seine, France. The LOreal Company has 68900 employees worldwide. The lead the cosmetics worldwide and distributed the product 130 countries with 27 global brands. These brands annual sales are superior à ¢Ã¢â‚¬Å¡Ã‚ ¬50 million. They produced 5 key expertises for the customer they are hair care, hair color, skin care, make-up and Fragrances. It boasts a world-wide distribution network as well as the industrys highest research and development budget and the largest cosmetological laboratory in the world.(LOreal, 2012) LOreal is a listed company, but the founders daughter Liliane Bettencourt, her name is Eugne Schueller. On July 30, 1909, Schuller registered his company, the Socià ©tà © Franà §aise de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France literally French Society of Inoffensive Tinctures for Hair), the original LOrà ©al. The guiding principles of the company, which eventually became LOreal, were research and innovation in the field of beauty. The key people of this company are Jean-Paul Agon(Chairman and CEO), Lilliane Bettencourt(Non-executive director and major shareholder).LOreals story begins in turn-off century paris, at the time when women of the demi-monde dyed their hair, their choice restricted to fiery red or coal black. In 1907, Eugene Schueller, a young chemist, began to concoct the first synthetic hair salons in the morning under the brand name Aureole. His strategy was successful: within two years he established the societe Francaise des teintures in offensive Pour chevex, which soon afterward became LOreal.(LOreal,2012) In 1912, the company extended its sales to Austra, Holland and Italy and by 1920. LOreal products were available in a total of 17 countries, including the United States, Brazil, Chile, Peru, Equador, Bolivia, and the Soviet Union and in the Far East. The end of the world war LOreal was celebrated by the Jazz age, when short hairstyles became fashionable, with a new emphasis on shape and color. In 1920, the small company employed three chemists. By 1950, the research teams were 100 strong; that number reached 1,000 by 1984 and is nearly 2,000 today. By the end of the 1920, there were 40,000 hair salons in France alone and LOreals new product ocap, imedia Liquide and coloral captured the its first move toward diversification, purchasing the soal company Monsavon. LOreal has five worldwide research and development centers: two in France: Aulnay and Chevilly; one in the U.S.: Clark, New Jersey; one in Japan: Kawasaki, Kanagawa Prefecture; and in 2005. one was established in Shanghai, chi na. A future facility in the US will be in Berkeley Heights, New Jersey. (LOreal, 2012) In the 1930s and 1940s, platinum-haired screen idols such as Jean Harlow and Mae West made blond hair especially popular and bleaches such as LOrà ©al Blanc sold well. LOrà ©al was quick to make use of both old and new media to promote its products. In 1933, Schueller commissioned famous artists of the time to design posters and launched his own womens magazine, Votre Beautà ©. Dop, the first mass-market shampoo, was promoted through childrens hair-lathering competitions at the highly popular French circuses and by 1938 LOreal was advertising its hair products with radio jingles.(LOreal, 2012) In 1953, LOreal won an advertisement Oscar, the first in a long series of awards. In 1994, LOreal buys control of corsair from Nestle, Bettencourt. On 17 marches 2006, LOreal purchased cosmetics company The Body Shop for à ¢Ã¢â‚¬Å¡Ã‚ ¤652 million. In October 2011 , the LOreal started the largest factory in the Jababeka industrial Park, Cikarang, Indonesia with total investment of US 50 million. The production will be absorbed 25 percent by domestic market and the will be exported. In 2010 significant growth occurred at Indonesia with 61 percent increase of unit sales or 28 percent of net sale. LOrà ©als structure remains unchanged, with the group consisting of a federation of competitive companies, including 147 production and distribution facilities worldwide, divided into five divisions. Only research and development facilities and overall management control are centralized.(LOreal, 2012) The current ownership of this company are 27.5pc by the Bettencourt family, 26.4pc by Nestle, 3.9pc by treasury shares and remaining 42.2 are public (LOreal, 2012). The Organizational Orientation of LOreal There are various types of business orientations 3.1 Production Orientation Production orientation is a marketing concept that concentrates on the interior capabilities of the firm rather than on desires and needs of customers. This type orientation means that management assesses its resources and reply on these questions: What is easy to produce using our equipment?, What services are most convenient for the firm to offer and Where do our talents lie (Lamb, Hair, McDaniel, 2011). According to Brassington Pettitt (2006), production orientation emphasizes on affordability and availability of the products and thus production oriented firms focuses on efficient production and distribution techniques. A production orientation short falls because it doesnt consider whether the products that the company produces most efficiently also meet the needs of customer. Sometimes when competition is weak, production oriented-company could survive. 3.2. Product orientation Product oriented company believes that they have a best product, based on the quality and features, and their consumers will like these goods and services. (Learn Marketing, 2010). Adcock et, al. (2001) state that product orientation is concentrated on products rather than needs and customers desires. Quality and design of products are main value categories for the companies which apply product orientation. Brassington Pettitt (2006) say that these companies suppose that the consumers are concerned in the products and that they are interested in the quality. 3.3. Sales Orientation The company with a sales orientation assumes that customers show buying inertia and have to be persuaded into buying more. According to Brassington Pettitt (2006) sales oriented firms thinks that the products are sold, not bought. They emphasize on advertising, direct mail, e-mail blasts and other sales techniques, assuming that the customers are reluctant to purchase. These actions can result in short-term gains in audience. But because of the company is not communicate with the consumers, the sales oriented companys constantly has to recruit a huge number of subscribers who do not renew (Byrnes, 2009). 3.4. Marketing Orientation Market orientation means put customer at the heart of business. Adcock (2001) says that market orientation takes place when the consumers identify the difference in a company and when all the advantages proposed to the consumers are measured. According to Jobber (2001) marketing oriented organizations concentrate on the consumer wants and for them the opportunities arise from the changing wants of the consumers or market. Brassington Pettitt (2006) believe that a company which is concentrated in its marketing and production activities with the understanding of the consumer wants and satisfaction is market oriented. The main benefit of a company being market oriented is that it would have a top consumer value and there would be a coherence in higher performance in the business. The concept of market orientation is laid on three pillars of customer focus, coordinated marketing and profitability. Customer focus: at the middle of creating future corporate strategy lay consumer centricity. To serve the clients rather than sell products is a main philosophy of the company. Realize consumers as a strategic assets companies establish long-term relationships with clients. Coordinated Marketing: marketing has to become a synchronized, cross-disciplinary function of company. Customers are duty of the entire company. These factors have together detained marketing from becoming a coordinated activity that involves supplementary functions such as finance, operations, human resources and strategy within any company. Profitability: profitability includes both financial dimensions (such as ROI, EVA, and market share) and non-financial dimensions (such as behavioral patterns, awareness and attitudes). This set observation would allow companies to make equilibrium between sh ort term and long term profitability with regard to the long term financial health of the company (Venture Republic, 2012). LOreal concentrates on their customers and tries to find out their material and emotional wishes. Company obtains a wide range of products and consumed by all age groups. According to LOreal (2012) mission of company: Beauty for all. LOrà ©al proposes women and men global the best of quality, effectiveness and safeness cosmetics innovation. It pursues this goal by meeting the endless diversity of beauty needs and desires worldwide (LOreal, 2012). Group enables to meet the expectations of every customer while adapting to local distribution conditions worldwide their organizations of groups divisions. LOreal has five main Business Divisions: LOreal Luxe, Consumer Products, Professional Products, Active Cosmetics and The Body Shop (LOreal, 2012). According to LOreal 2012 Beauty for all also means beauty for each individual. LOreal is influenced that there is no sole and unique model of beauty, but a limitless variety forms of beauty, tied to periods, cultures, history and individualities. LOreal try to realize strategy of universalizing beauty. Company wants to build a new respectful and more attentive globalization universalizing beauty model. Universalizing beauty is adapting beauty and make it accessible for everyone, without making it global or uniform. This aim means that they try to change the market wants and implement new beauty concepts. To achieve this goal, company has considerably reinforced Research and Innovation panelsl in all the main markets of tomorrow, whereas extending their industrial cover age. LOreal observes local beauty needs and customs. The centricity of the project of targeting new customers is a companys research, and is creating itself to take up the challenge: to produce cosmetics products modif ied to the enormous variety of the world, LOreal has set up research hubs in each region (LOreal, 2012). Company facilitates access to cosmetics products. To make the best in beauty availablae for everyone, LOrà ©al takes steps forward each year. Company are able to reach every customer with a portfolio of 27 international brands and an organizational structure, at the same time let be for the specifics of distribution in every country. In this terms LOrà ©al pushes back boundaries and takes up the challenge of more and more available innovation (LOreal, 2012). Thus its crystal clear that LOreal is a Market Oriented company whereas they attempt to understand the customer or market needs and manufacture products respectively to accomplish the companys goals. And they highlight that people are the major strength of the firm. Internal / External audit of LOreal 4.1. Brands and Products LOreal produces and distributes five main groups of products. Professional Products. The Professional Products Division sells its products via hair salons worldwide. The portfolio of professional products is able to satisfy the needs of all types of salons. Being a privilege partner of hairdressers, LOreal offers best technologies and high-level of education what allow provide customers with professional services. In this group include brands: Redken, Kerastase, Matrix, PureOlogy, Shu Uemura art of Hair, Mizani, Kerskin Esthetics. Total sales of these products in 2011 were 2 813.8 millions euro and growth 2011/2010 posted +3.6%. The biggest sales are in geographic zone North America 1 018.6 millions euro, but more quick growth of sales 2011/2010 was estimated by geographic zone New Market +6.3% and its sales 2011 accounted for 817.6 million euro (LOreal, 2012). Consumer Products. According to LOreal (2012): The Consumer Products Divisions mission is universal: to offer the best in beauty innovation to the greatest number of people on every continent at accessible price. Its brands are available in all mass-market channels (hypermarkets, supermarkets, drugstores and traditional stores). The division is the spearhead of the groups quest to win over a further billion consumers. This division includes the most famous brands of the group: LOreal Paris (premium brand with Elseve, Elnett, Studio Line, Perfection, Plenitude, Body Expertise, Dermo-Expertise, Solar Expertise, Kids, Progress Homme, Men Expert and Ombrelle), Garniere (includes brands like Ambre Solaire, Fructis, Nutrisse, Ultra Doux, Skin Naturals, Neutralia and Obao), Maybelline, Softsheen-Carson, Club des Createurs de Beaute and essie (LOreal, 2012). Total sales of division in 2011 were 9 835.2 million euro and were shown growth 2011/2010 approximately +3.2%. In geographic zone New Market was estimated highest sales (3 957.1 million euro), most successful business segment was Make-up (2 882.3 million euro sales 2011, +6.2% sales growth) (LOreal, 2012). LOreal Luxe. The Products Division the Luxury products division combines together a exclusive set of brands, concentrating particularly on three key business segments: skincare, make-up and fragrances. Products of this division are delivering throughout department stores, perfumeries and travel retail outlets, free standing stores and through e-commerce websites. Brands are: Lancome, Yves Saint Laurent, Giorgio Armani, Biotherm, Cacharel, Diesel, Maison Martin Margiela, ViktorRolf, Ralph Lauren, Kiehls, Shu Uemura, Stella Mc Cartney. Based on reported figures sales 2011 this division amounted to 4 506.6 millions euro and increase of 6.5%. Like-for-like, i.e. based on the comparable structure and identical exchange rate, the sales growth was +8.2%. Dynamic New Market achieved sales growth of +12.3% based on reported figures and +14.0% on like-for-like. The most successful was Skincare business segment, it delivered sales growth of 14.6% like-for-like and 13.6% based on report figures (LOreal, 2012). Active Cosmetics. The active Cosmetics division sells its products worldwide in all types of health channel (pharmacies, drugstores, medi-spas and dermatologists). Its unique portfolio of six admiring brands (Vichy, La Roshe-Posay, Skinceuticals, Inneov, RogerGallet, Sanoflore). These products satisfy the need for beauty through the skins health and active cosmetics divisions works in close partnership with health professionals, dermatologists, paediatricians and doctors practicing aesthetic medicine. It is have made the division world number one in dermocosmetics. The Active Cosmetic Division delivered in 2011 growth of +3.2% like-for-like and +2.6% based on the reported figures, driven by its successes in New Markets and North America (LOreal, 2012). The Body Shop. The body Shop was established in 1976 in the United Kingdom by Dame Anita Roddick. The Body Shop has strong ethical commitment and well-known by its sensorial products stimulated by nature. More than 65% of the products contain Community Fair Trade ingredients. At the end of 2011, the Body Shop sales recorded like-for-like growth at +3.8% and 3.9% based on reported figures. The brand is delivering strong growth in the New Markets. (LOreal, 2012) 4.2. Marketing Strategy LOreal company is present in 130 countries in the world. It sells 130 products every second. The group have more than 50,000 outlets throughout the world. Now days, LOreal is the biggest international brand in Cosmetics. The marketing strategy of LOreal mainly depends upon customer needs. They had done in-depth research of all the cultures and people of different countries. According to the company, tomorrows beauty will be global and universal and will respect the unique nature of each region. LOreal Researchs mission will, therefore, be to understand and adapt to all women and men in order to offer the best of cosmetics in terms of quality, efficacy and safety. The ability to innovate for new markets must therefore rely on in-depth knowledge of the culture, needs and preferences of Chinese, Indian and Brazilian consumers. By placing the consumer at the heart of research and innovation, LOreal has decided to create the Consumer Insights International division as well as regional res earch and innovation hubs innovation will take place by knowing customers habits. For example in India from ancient days Indian women uses eye color by themselves. As we know innovation takes place on customer base. They took inspiration of this and planned new innovation of the product far Indian women in order to reach their expectation of the customers. By this we can know how LOreal company plans the innovation of product by having deep research of skin of different cultural people and also having knowledge about hair of different cultural people and reaches the customers expectations. So this is the LOreal intelligent business plan. The RD department of LOreal will release new formulas based on to enhance customers product experience because if they can know that it would be useful far them to innovate better product far customers (LOreal, 2012). Advertisement is the main strategy used by the LOreal company .It is one of the worlds biggest advertising spenders. The cosmetics giant adverts far Maybelline make up, Elseve shampoos, Lancà ´me perfumes, and other products. These will fill television mostly and magazine pages around the world. they spend 75% on television and 20% on the print magazine and others on billboards et LOreal shows low interest spending on internet (Marketing Planet, 2011). The LOreals new product development strategy. The way they have successfully managed and achieved the considerable market shares through RD efforts . LOreal innovations has been success in the diverse segments of global market Moreover, the company follows a three tier strategy for producing commercially viable products. The three structured strategy includes LOreals advanced research, applied research and product development, each stage having its own unique functions to perform in order to create successful innovations. LOreal is a Paris-based cosmetics company with having sales $ 26.96 billion in the year 2011. LOreal entered mainland of china in the year 1996 after that LOreal started growing successful market in china now it holds second highest percentage of market share and established three factories in china and they had released 17 brands within two local Chinese cosmetics brands created a successful market. LOreal targeted Chinese young women, but LOreal company have focus ed on male customers of china here they played a strategy. The Chinese younger generation was interested in tennis. So LOreal became the sponsor of the 2011 Shaanghai Rolex masters to attract the male viewers and company was cooperated with the most popular p2p steaming media site in China it is also called as pptv with the help this media LOreal launched a new product named hydra energetic anti-dullness moisturizing gel cream the choice of successful tennis masters after that the LOreal got tremendous viewers responses with the help of pptv from this they learn preferences and needs to innovate new products to target the market (LOreal, 2012). The global beauty company LOreal is looking for Africa to increase the market. The continent provides potentially huge market. The company was present since from 100 years Africa became strategically market of the LOreal group as the population of Africa is about a 1 billion people where LOreal product have good demand far products in the market LOreal will continue to launch technologically advanced products, backed by strategic marketing campaigns, into the African market. This will continue to give us a major competitive advantage that will ensure that LOreal maintains its leadership for the next 100 years. (LOreal, 2012). LOreal presently offers the following products in the Netherlands: Plenitude and Recital under the LOreal brand name, and Ambre Solaire under the Garnier Institute brand name. LOreal Nederland has been considering whether to introduce the Synergie skin care line and Belle Couleur hair colorants line into the Netherlands.synergie and Bele Couleur are marketed under the Garnier Institute name in France. The Netherlands market has several challenges new product launches are difficult (especially from a relatively unknown company like Garnier) and the distributor channel is becoming more powerful. Also, retailers have been offering their own private-label products and can develop them at lower prices within 6 months. We had first considered adding Synergie and Belle Couleur under the Garnier name and positioning them towards the lower end of the market price-wise. However, we feel this is inherently too risky. LOreal, even under the Garnier Company name, does not want to wage war in the commodity market of cosmetics. There may not be enough product differentiation to disallow the Garnier products from cannibalizing the LOreal products. People would eventually find out the Garnier and LOreal was the same Company, and that could cheapen the whole product line. LOreal is a premier supplier of quality cosmetics (LOreal, 2012). 4.3. Relationship Management LOreal, the worlds largest skin care and cosmetics company. This is wanted to enlarge the span of marketing for its extra products distribution. The customer relationship management is mainly targeting the customers for evaluating their products.CRM solution has to improve the customer reliability and decrease the agitate. Overall view is very important then, by standardizing on one database solution, there will be a need to develop our stiffness to react rapidly with new marketing campaigns and promotions. After that, the next part is to make new valuable use of marketing budgets through new accurate target. Escalating customer knowledge means increasing the efficiency of marketing investments. (LOreal, 2012) Circumstances: There are 18 global brands which include Ralph Lauren, Lancà ´me, and Garnier -LOreal is the worlds leading cosmetics, skin care, and luxury products producer. The company distribute their products to 130countries on five continents, moreover its also a essential business at Asia and also in the South Korea. LOreal frequently innovates to continue the marketplace share and, as a effect, required to extend its high performance in the industry by sharpening its knowledge of customers by rolling out a company-wide customer relationship management (CRM) system. The Paris-based company decided to focus on its luxury product division, which had an ideal customer basis and the most probable to enhance its marketing campaigns. Marketing experts were persuaded that the greater knowledge of the customer would increase the opportunity for cross selling. For example, a data-mining study on customer behaviours for Lancà ´me France showed strong cross-selling prospective to market beauty products for lips with other products such as nails. To cross sell effectively, LOrà ©al needed to create a single in-house database with all its customer data, which previously had been hosted by a number of different agencies. Example, it is useful to know which 20 per cent of customers are responsible for 50 per cent of the total revenue-this knowledge helps us target promotions and service dollars on our most valuable customers, says Giacchetti. Key factors: LOrà ©al previously worked with Microsoft for IT services worldwide, but the company turned first to Accenture for consultancy on implement a CRM solution.In adding to Siebel Business Analytics. The company is also using HP StorageWorks for its storage area network, as well as other HP hardware. Customer Manager says that the major benefit of Siebel Consumer Goods 7.7 is that advertising sales, and customer service are fully incorporated. This helps companies develop their product management, increase deal and customer marketing return on investment, decrease their customer service costs, and build customer loyalty and demand. The industrial planning was defined by Microsoft Services, aid by Avanade a joint venture between Microsoft and Accenture that specialize in solutions implemented in a Microsoft environment. Together, the team designed and implemented a pilot CRM solution in South Korea, which was chosen because of its complicated multi-channel marketing including point of sal e, Web, e-mail, and wireless messaging.mInitially, Siebel Consumer Goods and Siebel Analytics were implemented on top of a Microsoft SQL Serverà ¢Ã¢â‚¬Å¾Ã‚ ¢ 2000 database. Through the volume licensing Enterprise Agreement LOrà ©al has with Microsoft, SQL Server 2000 was later upgraded to Microsoft SQL Server 2005. LOreal also chose the Microsoft environment for the development of its Web sites. In December 2005, following the success of the pilot in South Korea, LOrà ©al extended the solution to support the mass-market domain in France, which is already increasing the customer knowledge segment of the database for direct-mail promotions. Giacchetti says: Were looking at a global rollout of the solution over three to five years. Change management in CRM takes time, especially when 99 per cent of promotions are targeted on the product rather than the customer. However, were working on introducing the CRM solution in the United States and China in 2006 and are starting several projects in Europe. Were seeking to cover half of the total number of country operations in three years and 70 per cent in five years. In some of the smaller centres, CRM will not be applicable. (LOreal, 2012) Benefits LOrà ©al has improved customer brand loyalty, benefited from a significantly improved response rate and lower cost of direct mail. It now has a consistent 360-degree view of its customers across multiple marketing channels. Customer Satisfaction Strengthens Loyalty LOrà ©al operates in a highly competitive market for luxury beauty products, where customer retention is a key performance indicator. Giacchetti believes the most significant benefit has been improved brand loyalty. We can now classify value customers more easily and aggressively retain them, she says. There is less risk of customers switching to other brands because of their disappointment at random treatment. Previously, we targeted customers based on their age, but now we consider past purchasing history and other benchmarks, which makes targeting much more effective. Higher Response Rate, Lower Costs Siebel Business Analytics is helping LOreal mount cost-efficient direct-mail campaigns and increase revenue per sale. Giacchetti says: With the Siebel solution running on Windows Server, we achieved a 57 per cent decrease in the volume of direct mail on one promotion. Through more accurate targeting, we achieved a remarkable 62 per cent response rate. In another campaign for skincare, we cut the volume of direct mail by half and achieved a 78 per cent response rate. 360-Degree View of the Customer LOreal is building a CRM system that provides a complete view of the customer, spanning all available brands across multiple channels, including the companys 200 Web sites and thousands of offline point-of-sale terminals and call centers. Giacchetti says: In the past, campaigns were product based, and we did not retain a history for each customer. With our knowledge about the customer, we can now integrate data from different channels and segment customers according to value and behavior. Georges-Edouard Dias, Strategic Business Development Division, LOrà ©al, says: Siebel is the best solution we have found to manage an end-to-end process from consumer analysis and segmentation to creation, execution, and measurement of the success of marketing campaigns. Product Campaigns Generated Faster By implementing a single CRM system and a powerful in-house database solution, LOrà ©al has improved time to market for its product campaigns. It is now easier to share best practice and make use of sophisticated data-mining scoring for targeting. Giacchetti says: We are now more agile as a business. We can accurately quantify the effectiveness of marketing investments and customer/segment profitability. 4.4. Corporate Structure Chairman and CEO. Jean-Paul Agon is energetic, constructive and unwavering always strives for tangible results. With a spanning background of challenges, environments and responsibilities, he has displayed his leadership skills by key expertise of in-depth knowledge of how the company works, an international approach and a global vision of major challenges ahead. He was born in France in 1956 and joined LOreal in 1978

Friday, October 25, 2019

Reality Versus Perception in the Kasdan Films, Grand Canyon and Mumford

Reality Versus Perception in the Kasdan Films, Grand Canyon and Mumford All of knowledge is founded on axioms: assumptions that are agreed upon for stability. However, since those axioms are assumptions and cannot be proven without a doubt, nothing ca truly be known with absolute certainly. Still, in order to carry on with life, assumptions have to be made. Knowing this, the task becomes making assumption that are more educated and, given the lack of certainty, ones that matter. Furthermore, the assumption of others can be examined more accurately with this knowledge in mind. The most important of these assumptions, and in many cases points of debate, is the nature of reality. The old world thought the matters of the spirit to be truly real, or ethereal, as opposed to the physical world. The modern period, on the other hand, held that sense perception was the only evidence that was concrete and that reality was only that which could be corroborated by sense perception. This gradual shift that occurred endeavored to transform humanity’s vi ew of reality from the ethereal to the physical. The fact of the matter, however, is that the modern period had no more indubitable evidence for believing in a physical reality than the people before it had for believing in an ethereal reality. As a result, the current time of postmodernism is fragmented in a disarray of those two realities and countless variations thereof. The world today is trying to figure out constantly what actual reality is, whether it truly is ethereal or physical. This trend can be observed in media to a large degree. The case here is that the Kasdan films Grand Canyon and Mumford are portraying this social struggle in the bifurcation of postmodernism.... ...lso that the reality of events throughout time is variable and relative. The nature of things commonly understood as good or bad are not necessary one or the other, but may change. Reality is a matter of perception. Whether reality is truly ethereal or actually physical in nature is determined, for the duration of life, by the living. Given this, it can also be conceived that no one knows the nature of what is happening to anyone as being positive or negative. No one even knows whether the nature of events is a constant factor, since finding that reality may be variable insinuates also that the nature of anything and everything may also be subject to change. So in truth, this inquisition, in some ways, is back at the starting point. However, there is an advantage in knowing what potential ignorance exists as opposed to being ignorant of that very ignorance.

Thursday, October 24, 2019

Criteria for Capital Lease

A lease is an agreement for the purchase of assets whereby a person or company purchases assets through financing from another party which may be the manufacturer or direct owner of the asset or some financial institution such as a bank.Lease is also a rent agreement whereby a person or company agrees to rent an asset for a certain period of time. The party renting or purchasing these assets is known as a lessee. The lease agreement with respect to a lessee is classified into two categories which are capital lease and operating lease.The rent agreement is usually known as operating lease whereas the purchase agreement is usually known as non-operating lease or capital lease. Though the purchase agreements are usually known as capital leases some other conditions have to be met for the lease to be classified as a capital lease. A lease can be classified as a capital lease if it is non-cancelable and meets one of the four following criteria:1. At the end of a lease agreement the owners hip of the leased asset is transferred effectively from the lessor to the lessee.2. There may be a provision for a purchase of the leased asset by the lessee at a price lower than the market value of the asset at the end of the lease agreement.3. The time duration of the lease agreement is greater than or equal to 75 percent of original life of the asset.4. The present value of the total lease payments should be greater than or equal to 90 percent of the fair value of the asset (Brigham & Ehrhardt, 2001).One of the criteria for classifying a lease is the factor of present value of lease payments. This calculation is based on the discounting rate of the company which is an estimate and not an actual rate. The rate is estimated based on the next period lease payments or the total lease payments either using a constant rate or a declining rate.The present values calculated under the different assumptions may yield varying present values. As the present values calculated are based on as sumptions and do not reflect the actual values it would be difficult to compare the present value of the minimum lease payments with the fair value of the asset (White, Sondhi, & Fried, 2002).Operating Lease or Capital LeaseThe classification of lease as operating or non-operating affects the long term liabilities and the shareholders’ equity of the firm. The difference in the liabilities and shareholders’ equity entails a difference in the debt/equity ratio of a firm. If the company classifies the lease as capital lease it would result in a lower net income than the income reported with operating lease.The lease payments under operating lease are included in operating expenses and are not included in the liabilities section of the balance sheet. Operating lease is not shown on the balance sheet as a liability and results in a higher net income thus companies would prefer to classify the lease as an operating lease to reflect higher net income and a lower debt/equity r atio. If the company chooses to record the lease as capital lease the lease payments would reduce the amount of net income and the total amount of lease will be included in the noncurrent liabilities.A decrease in net income would mean a decrease in retained earnings and eventually a lower shareholders’ equity with higher long-term debts which would increase the debt/equity ratio of the company. The companies would prefer to classify leases as operating leases to benefit from the higher net income and a lower debt/equity ratio (Damodaran, 2005).References Brigham, E., & Ehrhardt, M. (2001). Financial Management: Theory and Practice 11th Edition. Cincinnati: South-Western Educational Publishing.Damodaran, A. (2005, February 2). Operating Versus Capital Leases. Retrieved July 7, 2009, from Pages.stern.nyu.edu: http://pages.stern.nyu.edu/~adamodar/New_Home_Page/AccPrimer/lease.htmWhite, G. I., Sondhi, A. C., & Fried, D. (2002). The Analysis and Use of Financial Statements. New J ersey: John Wiley & Sons, Inc. Â  

Tuesday, October 22, 2019

Free Essays on Score Ratings

Although my consistency score was relatively high being a twelve I disagree with some of the tests’ outcome. On the other hand I believe some of my scores to be true for me. My â€Å"achievement† level was considered low, which is the opposite of what I would think when looking at my life. I strive for the best constiently and never give up until I think I have achieved all there is possible to accomplish in a certain task. However, when I finish a job and am satisfied I feel secure and get a high from this achievement thinking I’m ready for the next. When it comes to â€Å"order† I have teenage tendencies to be stubborn or rebellious, but I am usually pretty organized. I feel I can accomplish more if I’m organized, and this goes along with my score in the order category. I had a high â€Å"exhibition† which fits my personality to a tee, I would love to teach or give lectures. My â€Å"autonomy† was also high and I think this is because I am very self-suffcient, since I have moved out of my house this characteristic in my personality has come out even more. I know what I have to get done and do it. My â€Å"affiliation† was low which again is the opposite of me, I love people and feel stimulated around them. My friends are like family, and I have very close relationships with them. â€Å"Intraception† is me in some ways and not in other ways. I like trying to figure out what people are thinking or why or how they came to that conclusion however I don’t distrust people, just purely am interested. When it comes to â€Å"dominance† the test showed I need to dominate, but in reality I fear responsibility. I had a very low score for â€Å"abasement† and it worried me that low scores are hard to interpret. My high score in â€Å"change† predicts my adventurous nature and interest of new experiences. All in a ll I could have applied some aspects of each category to my life whether high or low. The test helped me identify mo... Free Essays on Score Ratings Free Essays on Score Ratings Although my consistency score was relatively high being a twelve I disagree with some of the tests’ outcome. On the other hand I believe some of my scores to be true for me. My â€Å"achievement† level was considered low, which is the opposite of what I would think when looking at my life. I strive for the best constiently and never give up until I think I have achieved all there is possible to accomplish in a certain task. However, when I finish a job and am satisfied I feel secure and get a high from this achievement thinking I’m ready for the next. When it comes to â€Å"order† I have teenage tendencies to be stubborn or rebellious, but I am usually pretty organized. I feel I can accomplish more if I’m organized, and this goes along with my score in the order category. I had a high â€Å"exhibition† which fits my personality to a tee, I would love to teach or give lectures. My â€Å"autonomy† was also high and I think this is because I am very self-suffcient, since I have moved out of my house this characteristic in my personality has come out even more. I know what I have to get done and do it. My â€Å"affiliation† was low which again is the opposite of me, I love people and feel stimulated around them. My friends are like family, and I have very close relationships with them. â€Å"Intraception† is me in some ways and not in other ways. I like trying to figure out what people are thinking or why or how they came to that conclusion however I don’t distrust people, just purely am interested. When it comes to â€Å"dominance† the test showed I need to dominate, but in reality I fear responsibility. I had a very low score for â€Å"abasement† and it worried me that low scores are hard to interpret. My high score in â€Å"change† predicts my adventurous nature and interest of new experiences. All in a ll I could have applied some aspects of each category to my life whether high or low. The test helped me identify mo...